Thyme

When you shop on Amazon, our tool automatically converts the listed price into the amount of work time it represents based on your income. If you earn 20/hour and see a 60 item, you’ll instantly know that’s 3 hours of your life. Why this matters: Instant perspective — prices feel more real when measured in hours, not just currency. Curb impulse buys — “Is this worth 5 hours of my time?” is a powerful filter. Spot better value — compare products by how much life-time they cost you, not just the price tag. We’re starting with Amazon to make this tool simple and focused, but we’ll be expanding to more online and in-store retailers so you can make value-based decisions everywhere you shop.